Sheru Classic Worldwide Inc. is a leading sports entertainment brand that is dedicated to promoting the wellness, fitness, and sports industries. Established in 2009 in India, Sheru Classic has established itself as a leading brand in the health and fitness industry, catering to a high-profile clientele of industrialists and celebrities. The company aims to encourage communities to lead a healthy and active lifestyle by organizing expos, seminars, and competitions and incorporating technological advancements in the industry.
Over the years, Sheru Classic has organized several marquee events, including the Sheru Classic Expo 2011 in Mumbai, which was granted Asia’s first pro show, and the International Health, Sports, and Fitness Festival (IHFF), which organized Asia’s first IFBB Pro Qualifiers Bodybuilding Show, the Sheru Classic PRO QUALIFIERS SERIES in India. In 2016, Sheru Classic became the first Indian health, fitness, and bodybuilding brand to expand globally by organizing the IFBB show in Dubai: Sheru Classic Dubai Pro Show.
Sheru Classic has a global presence in countries like India, Colombia, the USA, the UK, Italy, Mexico, France, and Canada, and is the exclusive partner with the IFBB Pro League and NPC in multiple countries. The company plans to expand its reach by adding expo verticals to its shows, which will enable it to enter different regions across the globe in a big way and grow more than 100% every year. With a vision to build a pool of IFBB pro athletes who compete on the Olympia Stage and win the title, Sheru Classic Worldwide Inc. is committed to promoting fitness and wellness on a global scale.
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Sheru Harmeet Aangrish, the founder of Sheru Classic Production Private Limited, is an iconic figure in the health and fitness industry in India. With over 22 years of experience as Asia’s foremost professional bodybuilder, he has dedicated his life to revolutionizing the status and opportunity for bodybuilding in India and across the globe.
In 2006, Mr. Sheru founded Sheru Classic, the first pro show in Asia and truly a vehicle of change, aptly named with the tagline ‘Transform–Nation’. As the second Indian to get an IFBB Pro Card, he has brought glory to his country by winning championships across the world. In recognition of his contribution to the industry, he was awarded the “India Achievement Award” in 2014 by the Government of India, and he was nominated for the ‘Rajiv Gandhi Excellence’ Award for young entrepreneurs in the same year.
Sheru’s commitment to excellence and passion for sports have earned him numerous accolades, including being named ‘Sportsman of the Year’ by the Punjab Government in 1999. He has won several championships, including Mr. India (junior) in 1994, Mr. India in 1998, the Stars of Tomorrow Championship in London in 1999, the South-East British Championship in the UK in 2000, and the Mr. Britain Championship in 2002.
As a successful entrepreneur, Sheru has continued to stimulate the overall economy by providing well-needed services and creating an environment that not only expects hard work and dedication but also believes in and practices work-life balance.
His achievements have led to his being signed as a brand ambassador by Paytm in October 2018, India’s largest payment gateway app. In 2018, he was named one of the 30 most powerful personalities in the world by Generation Iron Media.
Today, Sheru Aangrish is the promoter of IFBB PRO-LEAGUE and NPC in India, extending the brand to India, Colombia, the USA, the UK, Italy, Mexico, France, and Canada. His vision and commitment to the industry continue to inspire countless individuals on their fitness journeys.
Tyler Manion began as an NPC judge in 2013 and gained extensive experience in judging and handling shows under the guidance of industry stalwarts. He was appointed as the Vice President of NPC USA, NPC Worldwide, and IFBB Professional League after working tirelessly and passionately. With a business management degree and post-graduate scholarship, he understands the passion of sportspersons, being a former NCAA Division wrestler himself. Tyler played a crucial role in shaping the Men’s Classique Physique height and weight requirements for the NPC and IFBB Pro-League. He aims to make bodybuilding accessible to as many people as possible, promoting a strong and healthy society through his proactive approach.
Jim Manion, president of IFBB Pro-League and NPC Worldwide, is a prominent figure in the bodybuilding world. After winning Mr. Pittsburgh in 1971, he became a judge and founded NPC in 1981 to bring change to the industry. Manion’s vision has transformed bodybuilding and led to the expansion of NPC Worldwide globally. He aims to take bodybuilding to new countries, promoting health and wellness and creating athlete heroes. Manion operates from the IFBB Pro-League head office in Pittsburgh, USA, and envisions greater participation of women in the sport through the wellness division. As an ex-competitor himself, Manion represents hope and victory to athletes worldwide.
He has been associated with NPC since its inception and currently serves as the Head Judge of IFBB PRO LEAGUE. Additionally, he is the Chairman of NPC Mid Atlantic Zone and also the promoter of NPC MASTERS NATIONAL CHAMPIONSHIPS, NPC NORTH AMERICAN CHAMPIONSHIPS, and NPC ARMED FORCES NATIONAL CHAMPIONSHIPS. He is also the Event Director of the NPC NATIONAL CHAMPIONSHIPS.
She is the Promoter of Italy, the director and co-promoter of IFBB PROFESSIONAL LEAGUE ITALY and of the European Championsip and Europa Pro.
Mercy started her career in the fitness industry in 2009 with the Olympia as the travel and press coordinator for 10 years. She and her partners have been promoting Mexico Grand Prix since 2018 and is currently the Travel and Press Manager.
Maria started her production career as an Associate Producer for ESPN and ESPN2. She became the Event Manager and Associate Producer for the Olympia Weekend in 2006 and supervised logistics and programming for 12 years. Currently an NPC Worldwide and IFBB Pro League promoter and a managing partner of one of the largest NPC Worldwide events in Maxico, Mexico Grand Prix.
Lilly is an NPC Worldwide and IFBB Pro League judge. She has been a promoter of Mexico Grand Prix since 2018 alongside her partners Maria Ibarra and Mercy Safayan and is currently a Sales Manager and Video content coordinator, among other roles.
